Europeans are Demanding More Open Video Calling

As video calling usage increases, 81 percent of Europeans say that they now see it as personally important for them that these communications technologies work together, according to the findings from a recent market study.

In a clear signal to the video communications industry, 86 percent want companies to agree to a common standard so that software and devices -- including popular video calling apps like Skype, Facetime, and Google Chat -- are able to communicate with one another.

Unfortunately, that is still not the case in video calling, as opposed to speaking on the phone or exchanging emails, where interoperability is already the norm.

Europeans appear to have a very healthy appetite for video communications. In a survey of 1873 consumers, conducted on behalf of Cisco Systems, nearly 40 percent of those who use video calling said they will use it more often in the next twelve months, whereas only 4 percent expect to use it less often.

Growing Applications for Video Calling

What particularly attracts people to video calling is that it allows them to talk face-to-face with friends and family across the world. However, they are just as enthusiastic -- and sometimes even more so -- about possible applications of video calling technology in areas such as healthcare, education, and in the workplace.

Of those surveyed, 80 percent see video calling as an important way for patients in distant rural areas to talk face-to-face to medical specialists in cities without travelling, while 69 percent believe the technology has an important role in enabling teachers and other educators to hold live lectures and classes by video calling and to interact with students in real-time.

However, survey respondents are even clearer in pointing out that they want multiple devices or programs made by different companies to be able to communicate with one another.

Of those surveyed, 81 percent indicate such communication to be extremely important to their use of video, an unambiguous indication that people have little tolerance for potential glitches caused by a lack of interoperability.

Given the size of its market share in particular, 78 percent of respondents believe that Microsoft should open its Skype video platform. Moreover, 72 percent deem Microsoft's decision not to make Skype interoperable to be unfair to its users.

Key Highlights from the Video Calling Survey

• 85 percent of respondents want companies to agree to a common standard for video calling so programs work together.
• 84 percent believe that video calling should be as easy as making a phone call.
• 79 percent want Skype to be interoperable with other video technologies.

This survey was conducted by Purple Strategies and based on 1873 telephone interviews. For additional details on related trends, view an infographic that outlines business leader thoughts about in-person and online video meetings.

Demand for More Open, Flexible Workplace Environment

According to a new market study by Cisco, a majority (60%) of IT decision makers from North European countries believe the ability to work remotely leads to increased productivity -- and it is no longer necessary to be confined to an office to be productive.

Although these IT decision makers believe technology (such as business tablets) allows them to be more mobile and flexible, more than half (56%) of those surveyed -- led by those in Norway and The Netherlands -- work one or more extra hours per day as a result of the ability to work remotely.

In Northern Europe, there is a growing need for remote access to the company network, social media access in the workplace and for the freedom to use personal devices for business purposes -- also known as "Bring Your Own Device" or BYOD.

This trend can have a significant impact on the IT policies of organizations and among end users who are employed by companies with IT policies -- as the study also found that nearly half (47%) indicate their IT policy could use improvement or updating.

That's the primary conclusions from an online survey held by Cisco in five countries: Belgium, Denmark, Norway, Sweden and The Netherlands. The results of this North European survey complement and confirm the findings of last year's Cisco Connected World Technology Report -- an international research into the demands, behaviour and work lifestyles of the next generation of workers.

In addition, the survey found that when faced with the choice between "a higher salary and no remote access" versus a "lower salary position that offers remote access," end users are split, with one out of every two respondents (53%) opting for a lower salary, because they find work flexibility more important.

With little differentiation across the countries, more than 6 out of 10 (65%) end users expebt to have remote access to the network in the future.

Demand for Mobile Enterprise Connectivity

Looking at the use of mobile devices, end users from Northern European countries tend to use more than one device during the typical workday: more than 8 in 10 (82%) end users indicate they use at least one device at work that is not company-issued.

More than half (51%) of the surveyed IT decision makers even indicate that up to 50% of their company's mobile workers use a smartphone as their primary communication device.

Overall, most businesses in the surveyed countries have at least taken some steps to prepare for a "mobile and distributed" workforce. Still, 1 in 5 IT decision makers (21%) indicate that their company is as yet completely unprepared. The highest percentage of unprepared businesses is reported in Norway (26%).

In The Netherlands, 14% of decision makers indicate that their company is totally unprepared. In each country, roughly one-third (36%) indicate they are actively working towards enabling a mobile, distributed workforce, especially in the Netherlands (45%).

Surprisingly, although Norway reports the largest percentage of completely unprepared companies, it also has the highest proportion of companies that already have state-of-the-art IT support for a "mobile and distributed" workforce (34%), together with Denmark (31%). In that respect, Netherlands (14%) and Belgium (12%) trail the pack.

Access to Social Media Networking Resources

Few end users (less than 1 in 5, 19%) report that access to social media type websites and applications is restricted at the workplace. Likewise, about 6 in 10 IT decision makers (59%) -- particularly those in Denmark -- feel that access to social media sites and applications are important for the work-life balance, or staying competitive with other businesses that use them.

"Our Workforce Survey in Northern Europe confirms that employees really want an open and flexible workplace environment. The survey indicates that IT decision makers want to accommodate this requirement and in a secure way enable a mobile, distributed workforce. Most end users in the surveyed countries indicate that they work an extra hour or more per day because of their ability to work remotely. This shows BYOD brings the productivity we are looking for," said Niels Furu, Vice President, Cisco Northern Europe.